There's a gap between what people will tell you and how they truly react. Polls measure stated preference. A voter will tell a pollster they care about infrastructure because it sounds responsible. But when you mention property taxes, they lean forward. When you mention roads, they check their phone. That gap between what people say and what they do is where elections are won and lost.
Consensity closes that gap. You get the true read, not the filtered one.
And you get all of them—not just the ones willing to pick up the phone or answer the survey. Polling response rates have cratered below 6%. Focus groups are 12 people behind a mirror. You've got 200 people in the room already giving you the signal. We just capture it.
No delays. No participation rate concerns. No social desirability bias. The room tells you the truth in real time—whether they intend to or not.